Marketing Management MM13

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a Marketing degree with specializations in marketing management, entrepreneurship, or retail management.

* Students must choose one of the following Specializations:

  • Marketing Management Specialization 8MM3
  • Entrepreneurship Specialization 8EN3
  • Retail Management Specialization 8RM3

Entrance Requirements

  • Submit a completed application;
  • High School diploma or equivalent required: Yes
  • Age Requirement: 16
  • Submit official high school/high school equivalent transcripts, if applicable;
  • Submit official college transcripts, if applicable;
  • Satisfy Placement Testing requirements.

Area I - Language Arts/Communications — 3 Hours

Item #
Title
Credits
Minimum Area I - Language Arts/Communications Credit Hours:
3

Area II - Social/Behavioral Sciences — 3 Hours

Item #
Title
Credits
Minimum Area II - Social/Behavioral Sciences Credit Hours:
3

Area IV - Humanities and Fine Arts — 3 Hours

Item #
Title
Credits
Minimum Area IV - Humanities and Fine Arts Credit Hours:
3

Specific General Education Core Elective — 3 Hours

* Choose an additional course from the complete Area I, II, III, or IV listings:

Minimum Specific General Education Core Elective Credit Hours:
3

Occupational Courses — 25 Hours

Item #
Title
Credits
Minimum Occupational Courses Credit Hours:
25

Digital Presentation Selection — 2-4 Hours

* Choose one of the following courses:

Item #
Title
Credits
Minimum Digital Presentation Selection Credit Hours:
2-4

Marketing Selection — 6 Hours

* Choose two of the following courses:

Item #
Title
Credits
Minimum Marketing Selection Credit Hours:
6

Business Selection — 3 Hours

* Choose one of the following courses:

Item #
Title
Credits
Minimum Business Selection Credit Hours:
3

Marketing Management Specialization 8MM3 — 12 Hours

Item #
Title
Credits
Marketing Elective  +
3
Minimum Marketing Management Specialization 8MM3 Credit Hours:
12

Entrepreneurship Specialization 8EN3 — 12 Hours

Item #
Title
Credits
Minimum Entrepreneurship Specialization 8EN3 Credit Hours:
12

Retail Management Specialization 8RM3 — 12 Hours

Item #
Title
Credits
Minimum Retail Management Specialization 8RM3 Credit Hours:
12
Minimum Credit Hours for Graduation:
63

Overview

Program

Type

Associate of Applied Science, AAS

Location(s)

Camden, Golden Isles, Jesup